Pattern file
Tim Cook
CEO, Apple
Form 4, 10-Q/10-K, earnings calls
Lifetime record
No receipts yet. The record opens the day their words and a document first meet.
No receipts on Tim Cook yet. The file opens the day their words and filings first meet. Their disclosures are on the desk.
The playbook
He runs the most valuable company on the list and says the least, which makes what he does say easier to hold to. His Form 4s arrive on a schedule (the latest on September 10, 2026), his earnings calls are transcribed, and Apple's quarterly filings carry the numbers he describes in the same week.
The pairs to look for are specific: a statement about a product, a region or a supply chain on the call, set against the segment table in the 10-Q that follows. Apple reports by product and by region, so the check is arithmetic rather than interpretation.
His own sales are routine and planned, and the footnotes say so. They are recorded, not read as signals, unless a sale departs from the pattern in the same month as a strong public claim.
What we're watching
- Quarterly Earnings call claims about products and regions, checked against the segment tables in the next 10-Q.
- Ongoing Form 4s as they land, with the plan dates in the footnotes.
- Before first receipt Baseline first: what his routine annual sale looks like.
